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Company:Neomobile S.p.A.
Industry: Mobile Commerce         Acquisition Date: 6 August 2009
BlueGem Stake: 45.8%
Status: Portfolio Company
Website: www.neomobile.com		   Neomobile is a global Mobile Commerce Group at the forefront of the new mobile ecosystem. Established in 2007, Neomobile today is a global leader in Mobile Entertainment, highly visible in Europe, Latin America and India. The offer portfolio covers the whole device array (feature phones, smartphones, Pc’s and tablets) and provides globally interactive digital content and services for mobile users in partnership with carriers worldwide, ranging from chat and dating to games and apps, from music to infotainment, addressing a potential market of 5 billion mobile lines.The Company is the market leader in Italy, Brazil, Spain, France, Turkey and Mexico with own brands products. The leadership is confirmed with financial results (€ 160 million gross revenue in 2011 and CAGR 2009-2011 +65%) and awards (2010 winner of global ME Awards as “Best D2C Company” and 2011 finalist in the “Best Mobile transaction” category).

On 6 August 2009 BlueGem acquired a 46% stake in Neomobile S.p.A from the Italian telecommunications group, TeleUnit S.p.A.

Since 2009 Neomobile completed five M&A deals, including four acquisitions:

  • 2009 – acquisition of Arena Mobile, a global leader in the B2B segment
  • 2010 – acquisition of the business and assets of Zero9 S.p.A., becoming the leader in Brazilian market
  • 2011 – acquisition of Onebip S.r.l., becoming a global leader in Mobile Payment, with presence in 70+ markets and acquisition of United Cellular Technology (UCT) Group, launching mobile commerce operations in the promising Turkish Market
  • 2011 – a minority stake in Pantea, the Italian tech start-up

The Group has a truly global presence: headquartered in Rome with offices in Milan, Madrid, Reus, London, Paris, Belgrade, Istanbul, Mumbai, San Francisco, Mexico City and São Paulo, with a team of 250 professionals, experts in mobile content, marketing and technology.

BlueGem invested in the company alongside the founding management and MPVenture, a private equity fund of the Italian banking group Monte dei Paschi di Siena, which has been investing in this business since 2008.

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