On 6 August 2009 BlueGem
acquired a 46% stake in Neomobile S.p.A from the Italian telecommunications
group, TeleUnit S.p.A.
Neomobile is a global provider of entertainment for mobile phones.
The company develops, markets and distributes digital content
and interactive services for mobile phone users in partnership
with mobile network operators and media companies.
The group has over 3 million users worldwide and in 2008 generated
gross revenues in partnership with telecoms operators of over €80
million. It has actively collaborated with over 120 mobile network
operators and over 30 media companies. It currently has 15 offices
and 180 employees worldwide.
Neomobile’s global presence addresses a growing market
of over 1.5 billion mobile users who are expected to spend an
increasing amount of time and money purchasing goods and services
and consuming media via their mobile phones.
BlueGem is investing in the company alongside the founding management
and MPS Venture 2, a private equity fund of the Italian banking
group Monte dei Paschi di Siena, which has been investing in
this business since 2008.
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