Beaba-Suavinex
Three International Leaders in the Baby Care Sector
Case study
Opportunity
In 2020, Bluegem identified an opportunity to build a global baby care platform through Beaba & Childhouse.
In 2022, we identified Suavinex as a potential acquisition to expand this platform to Spain and benefit from operational synergies.
In 2026, we reinvested alongside Portobello Capital Partners as part of the next phase of the group’s growth.
Solution
ENRICH HUMAN CAPITAL
Through promotions and new hires, we established a new C-Level.
DRIVE PRODUCT INNOVATION
Innovation of new versions of trademark products, such as the Babycook Express and Smart, alongside new launches including the Wonder pacifiers.
DIGITAL TRANSFORMATION
Tripled Suavinex’s Online Sales, working with platforms like Amazon.
IMPROVE FINANCIAL PERFORMANCE
Improved the group’s margins and cost control, increasing the gross margin by 6 percentage points.
INTERNATIONAL EXPANSION
Growth into US and Asian markets, increasing international sales by ~35%, and launching Suavinex into US markets.
BUY AND BUILD PROCESSES
Acquired Suavinex in 2022, leveraging Beaba’s global platform to internationalise Suavinex. Also integrated the sales teams in Italy, France and Spain.
Results
>2.5x
Revenue increased
>3.6x
EBITDA increased