Chris Hammond
Functional Expert

Digitalisation Focus

Chris is an experienced Digital Operating Partner with a proven track record in driving innovative digital strategies and transformations. Currently consulting with Bluegem, Chris brings extensive experience in ecommerce, digital marketing, and data-driven strategies to support origination and portfolio management.

Chris notably served as Chief Digital Officer at Helly Hansen for over five years. In this capacity, he successfully transitioned the business into a data-centric, consumer-focused entity, leading a multi-functional team in web platforms, CRM/Analytics, Omnichannel Experience, and more.

Prior to Helly Hansen, Chris served as Head of Ecommerce at Oakley, overseeing an array of operations and spearheading the development and launch of their multi-channel platform to ensure a seamless consumer experience.

Chris holds a degree in Sport Science & Outdoor Education from Trinity St David.