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ICONIC LONDON

Fast-growing, Instagram native make-up brand

Iconic London was founded in 2015 by Jade Elliott and has become a leading indie make-up brand, with trend-led formulation and a very strong social media following. Hero products include illuminating drops (“Illuminator”), a glow body spray (“Prep-Set-Glow”) and a range of vegan brushes, all primarily sold through the brand’s website.

UK distribution partners include Harvey Nichols, Fortnum & Mason, Cult Beauty and British Airways Onboard. The company has also recently launched in Germany, the US, Australia and Asia.  

 

SECTOR

Beauty

INVESTMENT STATUS

Current

YEAR OF INVESTMENT

2018

HEADQUARTERS

UK

WEBSITE

www.iconiclondoninc.com