ICONIC London
Fast-growing, social media native skin finishing brand
SECTOR
Beauty
INVESTMENT STATUS
Current
YEAR OF INVESTMENT
2018
HEADQUARTERS
UK
ICONIC London was founded in 2015 by Jade Elliott and has become a leading indie skin finishing brand, with trend-led formulation and a very strong social media following. Hero products include illuminating drops (“Illuminator”), a glow body spray (“Prep-Set-Glow”) and a range of vegan brushes, all sold omnichannel predominately in the UK and US.
ICONIC London can be found in store at Sephora US, Kohl’s, Boots, M&S or online via Amazon Premium Beauty, Lookfantastic, Cult Beauty and more.