Bluegem helped to transform Iconic from a small social media based business to a successful beauty brand globally

2018 to 2021 EBITDA increased by

+ 72%

2018 to 2021 turnover increased by

+ 24%

 Bluegem supported management to enhance their Ecommerce presence using the following value levers

Enhanced digital marketing and advertising

Optimisation and expansion of affiliate marketing program to convert visitors into customers, and CRM/email to drive repeat purchases

Launched social media advertising (Instagram, Facebook) for the first time to drive brand awareness and acquire new customers

2018 to 2021 Instagram saves increased by

+ 96%

Greatly expanded search ads and shopping ads to capture consumer demand for the brand and products

2019 to 2021 Facebook reach increased by

+ 115%

Promoted brand awareness and engaged social media

Strong technical implementation and specific social media advertising

Launched PR editorials campaign

Enhanced ability to adapt to latest emerging social media (TikTok, Reels, Pinterest etc.)

2019 to 2021 Instagram reach increased by

+ 34%

Enhanced Ecommerce user experience

Launched Shopify Plus platform – cost effective, scalable, customizable, and familiar to the consumer

Mobile-first approach to ensure website caters for the 90% of users shopping on smartphones

Optimisation based on analytics and insights to drive up conversion rate and average order value

2018 to 2021 conversion rate increased by

+ 35%